• by Ray Schultz , May 17, 2017

LookBookHQ Inc. has enhanced its Intelligent Content Platform to improve B2B content delivery. The firm announced the upgrade this week during the SiriusDecisions Summit 2017 in Las Vegas.  

The service facilitates buyer-centric content experiences powered by artificial intelligence, the company said. It also identifies the next-best content for consumption during the same session.

Buyers are encouraged to learn at their own pace rather than wait for the next email in a drip campaign, LookbookHQ continued in its announcement.  

In addition, the Intelligent Content Platform also provides engagement analytics that show what is happening on the definition side of the click or form fill, LookBookHQ added.  

Also offered are a content library and webhooks integration with marketing automation platforms. Salespeople can be alerted when prospects “self-nurture” on multiple assets. 

TIBCO Software experienced a 92% increase in sales qualified leads and improved lead velocity by 40%, using LookbookHQ, that firm reported during a session at the SiriusDecisions Summit.

“"The metrics that marketers depend on today for evaluating success and understanding buyer qualification are enormously limited," said Nick Edouard, president and chief product officer at LookBookHQ, in a statement. "Clicks and form fills only tell part of the story. What marketers need to understand is, ‘Was your marketing actually consumed and are your prospects truly qualified?'