• by Richard Whitman , Columnist, May 17, 2017

A while back, R/GA announced a partnership with Snap Inc. called R/GA Marketing Tech Venture Studio in partnership with its parent Interpublic Group. Today, the entity announced the companies chosen for the Studio. The selected companies are said to represent the future of mobile marketing and advertising across video creation and consumption, data, analytics, commerce, machine learning, and personalization.

Beginning today, the selected companies will have access to the resources and support of R/GA and Snap Inc. to aid in business development, pilots, and partnerships and provide the companies with access to top agency talent.

Participating companies in the R/GA Marketing Tech Venture Studio are:

Adludio, a sensory advertising platform connecting users and brands with high-impact creative and made-for-mobile experiences.

Dashbot, a bot analytics platform that enables brands and developers to increase user acquisition, engagement, and monetization.

Humblee, which helps businesses tell stories at scale using new and emerging technologies.

Lytics which helps companies personalize engagement with customers through the industry's most advanced Customer Data Platform (CDP).

Popwallet, a platform that enables brand marketers to manage promotions and othert branded content through mobile wallets.

Quickframe, a platform for creating short-form original video at scale.

Relative Insight, which enables brands to understand and relate to audiences by turning language into data.

Whalar, which provides a highly creative, scalable and cost effective solution to authentic content creation through influencer collaborations.

The program will take place at the R/GA New York office, concluding September 27th with an invite-only demo event where each startup will have the opportunity to present their products to industry leaders, investors and press.

Of the Studio, IPG Chairman and CEO Michael Roth said, "This program will give IPG clients access to companies that are pushing innovation in an industry that is going through exceptional change. For the selected companies, they'll gain exposure to our global talent network, roster of leading marketers and Snap's strategic leadership, giving them a significant advantage in the market."

R/GA will provide each selected startup with product development, marketing, branding, design, and technology services. Additionally, each company in the program will collaborate with and receive feedback and guidance from senior product and strategy leaders within Snap Inc. The program will also provide access to industry experts from across the range of IPG operating companies as well as access to the global networks of R/GA and IPG including clients, industry partners, mentors, and investors.