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Twitter Hires Ad Tech Vet Bruce Falck

Twitter named Bruce Falck to the post of general manager of revenue product, reporting to CEO Jack Dorsey, the Wall Street Journal reports. Falck was CEO of ad tech firm Turn and prior to that, he was COO of video ad provider BrightRoll. He also worked at Google on its display ad network and ad exchange. The appointment comes at a crucial time for Twitter as it struggles to grow and monetize its advertising business.

Read the whole story at Wall Street Journal »

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