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Co-Op Moves To 100% British Meat

  • Campaign, Wednesday, May 24, 2017 7:49 AM
Could this be the start of the highly anticipated move to Brand Britain that researchers have been predicting since the Brexit vote? "Campaign" reports that Co-Op is vowing to ensure all its own-label meat products contain meat sourced solely from the UK. The pledge will form the centerpiece of a new television ad campaign that launches today.

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