As Telenor, its new owner, grows more involved, Tapad on Thursday named Sigvart Voss Eriksen its new CEO, succeeding Are Traasdahl.
Voss Eriksen previously held the role of head of ad tech at Telenor.
Traasdahl has been named chairman emeritus, an advisory role.
Voss Eriksen will focus on creating new features for Tapad’s graph and identity cross-device products, and vertical solutions for marketers. He has more than 10 years of senior leadership experience at Telenor, having served as CMO of Telenor Pakistan, Telenor Hungary, and Telenor Thailand.
Telenor acquired Tapad 16 months ago.