Commentary

Do What The Duopoly Can't

One of the quiet success stories among legacy media in the digital era has been lifestyle, home and hearth publisher Meredith. Just as the magazines' power always rested in their "lists" of deep info about consumers, the modern Meredith is all about getting deeper and better information about their readers than even Google and Facebook. Telling clients something about their customers even they
didn't know is the starting point, says Chief Digital Officer Matt Minoff


KEYNOTE Matt Minoff, Chief Digital Officer, Meredith Corp

Find the rest of this session, and more, at our Publishing Insider Summit Agenda page.

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