Olympic Channel Debuts, Promotes Upcoming Games

Launching next month, the linear Olympic Channel will air year-round Olympics sports and promote NBC’s airing of its big Winter and Summer Olympic events.

Big pay TV providers that will carry the channel for most of their subscribers include Altice, AT&T DirecTV, Comcast, Spectrum and Verizon. The Olympic Channel will start in more than 35 million homes.

In addition, The Olympic Channel will be available on streaming digital services, including DirecTV Now, Fubo, Hulu, Sony PlayStation Vue, and YouTube TV.

The Olympic Channel is a partnership of the International Olympic Committee, the United States Olympic Committee and NBCUniversal. 

Founding marketing partners supporting the Olympic Channel are Bridgestone, Toyota and Alibaba.

The network’s tagline, “The Olympic Channel: Home of Team USA,” will offer Olympic sports highlighting American athletes and teams. Programming will focus on live events from summer and winter Olympic sports.



Initial sports coverage at launch will include the world swimming/diving championships, track and field world championships, and volleyball world championships.

NBC Olympics will promote and produce content for the network, as will the IOC and USOC. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

The Olympic Channel programming will complement 400 hours of Olympic sports scheduled to air in 2017 on NBC and NBCSN. It is streamed on NBCSports.com and the NBC Sports app, as well as other distributors’ on-demand and digital platforms.

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