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Could Sainsbury's Perform A Historic Media U-Turn?

  • Campaign, Tuesday, June 27, 2017 7:40 AM
Campaign is predicting one of the most high profile U-turns in London's advertising history. Sainsbury's, it claims, could be on the verge of handing back its media account to Omnicom's PHD just four months after it was handed to WPP's M/SIX. PHD complained the original pitch was not run properly and managed to persuade Sainsbury's directors to reopen the process.

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