Indian Motorcycle Launches Rare Tattoo Ink

Motorcycle enthusiasts who say riding is in their blood have a new way to prove it. 

Indian Motorcycle has created the world’s first tattoo ink made from carbon from freestyle motocross competitor Carey Hart’s modified Indian Scout Hooligan racing bike. 

Fans of both the motorcycle and the sports star can get their own tattoos using this rare ink infused with Hart’s burnout. Hart was the first subject for the ink, getting tattooed with his newborn son’s name.

A campaign, created by Team One, Publicis Groupe's premium and luxury brand agency, includes a partnership with Inked Magazine including an advertorial spread in the July/August issue and a 90-second film that will be hosted on and on YouTube. The film shows how the ink was made and also includes Hart getting the first tattoo using it. 



The carbon was extracted from a sample of tire rubber obtained from a burnout Hart performed on the bike. The sterile ink was distilled by ink-making pioneer, Franco Vescovi of Nocturnal Ink. It will be used exclusively at Vescovi’s Vatican Studios in Lake Forest, Calif. and at four Hart & Huntington Tattoo shops in Las Vegas, Orlando, Niagara Falls and Nashville. The shops started using the ink July 11 and will use it until they run out.

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