ISPDigital, a marketing-services holding company, has agreed to acquire React2Media, a New York-based provider of email and other digital services. The purchase is being made through one of ISPDigital’s companies, Antevenio, a provider of publishing and marketing technologies with presences in Southern Europe and Latin America, Portada reports.
ISPDigital, a global firm, already owns Digilant, a Boston-based media services company. In March, Digilant acquired Anagram. But this marks Antevenio’s entry into the United States.
Antevenio will first buy a 51% share in React2Media, and will acquire the remainder of the digital agency by 2021, per Portada. Until then, the balance of the shares will be held by cofounders Alexander Schaller and Jordan Galbraith and Chief Revenue Officer Casey White.
They will participate in the firm for at last three years, while Joshua Novick, CEO of Antevenio, will supervise the integration, Portada adds. The story notes he was born in the U.S.
Alan Osetek, CEO of Digilant, will join React2Media’s board.
According to React2Media’s website, the firm offers web, mobile app, email and social-media services.
Executives of React2Media did not answer any queries by press time.