Mattel and WWE are launching a product line to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands.
The line features the first-ever 12-inch fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.
The new WWE Superstars product line, which was revealed Thursday at San Diego Comic-Con, includes role play items such as a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Bank’s “Legit Boss” rings.
This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning July 24, and exclusively at Toys“R”Us stores nationwide and Toysrus.com this September.
The products provide kids with another way to connect with female performers who inspire confidence and strength, said Stephanie McMahon, WWE chief brand officer.
This line shows girls that they too can be a WWE Superstar, says Lori Pantel, SVP and GM for Girl’s Toy Box at Mattel. It also fits well within the company’s portfolio of girl’s brands by offering unique doll aesthetics with empowering messages, she says.
“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first ever female Superstar fashion doll line to fans, Pantel says in a release.