BIZ DEV: McDonald's Selects Agencies In Its Co-Op Overhaul

Ad Age, relying on “multiple sources familiar with the pitch process,” reports that  McDonald's has selected seven entities to be certified as agencies to work with its regional advertising co-operatives. 

The selections are part of a broader initiative that the fast food giant has undertaken to overhaul its regional and local advertising efforts. 

The entities include Bernstein-Rein and Fahlgreen, which are working as a team; Moroch and Stern, working as a separate team; Davis Elen, H&L, Doner, Lopez Negrete and Zimmerman. 

According to Adage, “The pitch process is still ongoing for the certified agency groups, which must now present to co-ops to try to win their business.”




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