• by Larissa Faw , August 2, 2017

Panama Jack has dealt MARCA digital and social AOR duties following an informal review. There was no incumbent. The lifestyle brand previously used a variety of agencies.

MARCA will be responsible for all social platforms as well as email marketing, search, digital display, website redesign and e-commerce. Their first collaboration will debut later this summer.

Founded in 1974, the privately-held company is best known for its sunglasses, eyewear, apparel and home furnishings. Annual revenues are estimated to be $4.5 million.