Rebekah Audic has been appointed global head of marketing for Mirriad, the in-video advertising company. In this newly created role, she will oversee marketing across Mirriad’s global businesses. She previously worked at video content agency LoveLive and Getty Images. Mirriad is also strengthening its global leadership team in "three critical and burgeoning markets," according to the firm. James Lerch departs Alibaba to join Mirriad as GM China. Bharat Vijay Zende jumps from Google to serve as GM India and Ana Paula Santamaria Zeizer has been named GM Brazil.