Apple's attempt to break into original programming led the company to release two original series so far this year. The most recent, Carpool Karaoke: The Series, debuted on Apple Music to subscribers. It premiered Tuesday with big name stars Will Smith and James Corden.
Fans of episodic video can watch the first six minutes of the premiere episode on YouTube, but need to sign up for Apple Music to watch the complete series.
The two drive in a car singing Gettin' Jiggy Wit' It until the car stops and Corden calls over a full marching band to accompany the singing. The series is filled with conversation and music. The two talk about Apple Music, Rapping and making movies, and about how Smith had a hit song playing on the radio for the last 30 days he was a senior in high school.
Carpool Karaoke: The Series attempts to feed off the viral hit segment on "The Late Late Show" with James Corden. The original shows Corden and celebrities such as Ed Sheeran, known for his blockbuster song "Thinking Out Loud," driving around in a car singing and talking. The original segment video with Sheeran is slightly longer than 13 minutes.
Apple plans to release new episodes each Tuesday. Two trailers also were shared on YouTube highlighting segments from John Legend and Alicia Keys, as well as Metallica and Billy Eichner.
Until now, Amazon, Netflix, and Hulu have attempted to dominate episodic and original content shows. While most original content newcomers focus on brining content to mobile, YouTube and Apple are two up and comers pushing to bring video to the living room on televisions. YouTube, in fact, recently said that time spent viewing its app on TVs rose 90% during the past year.
The television is exactly what Apple hopes will attract new viewers to its original series on Apple TV.