Gain Theory, the media and marketing consultancy housed within WPP’s GroupM has appointed Russell Nuzzo as global head of attribution and marketing technologies. Nuzzo shifts to the newly created role from GroupM where he was head of analytics services. At Gain Theory he’ll work with clients such as Diageo, Target, Unilever, HomeAway, Vodafone and Aldi.
Manjiry Tamhane, global CEO, Gain Theory said Nuzzo “possesses deep analytics acumen as well as the ability to clearly articulate recommendations and actions that drive business benefit. It’s this unique ability to translate numbers into actionable intelligence that is core to Gain Theory’s offering and invaluable to our clients.”