At Brand Insider Summit, Ryan Younger, VP, Strategic Marketing at Hackensack Meridian Health and John Trahar, Founder/Strategic Creative Lead at Greatest Common Factory spoke about how they use insight panels in order to get feedback before investing in any media. For Younger, insight panels serve from research perspective and as a major stage for cultivating brand advocates who have a potential for becoming change agents. Trahar views insight panels as a tool to test the messaging, its integrity and plausibility.
MODERATOR Megan Harris, Managing Director, NA, SYZYGY; PANELISTS Carie Lewis Carlson, Senior Director, Digital Marketing, The Humane Society of the United States, Shannon Marcotte, Marketing Manager, Audience Reach, The New York Times, Keith Posehn, Senior Growth Marketing Manager, Uber, John Trahar, Founder/Strategic Creative Lead, Greatest Common Factory Ryan Younger, Vice President, Strategic Marketing, Hackensack Meridian Health
Find the rest of this session, and more, at our Brand Marketers Insider Summit Agenda Page.