WPP Acquires A Pair Of European Agencies

WPP has added two more agencies to its portfolio including London-based Design Bridge, a design shop that will operate as a separate brand within the holding company.  The company has also acquired a majority stake in Danish digital shop DIS/PLAY, which becomes part of AKQA.

Design Bridge, which posted roughly $52 million in revenue last year, has a client roster that includes AkzoNobel, Diageo, Mondelez and Unilever.  In addition to its London headquarters, the agency has operations in Amsterdam, New York and Singapore, employing around 400 people.

DIS/PLAY provides strategy, user experience, design, and technical development solutions to clients.  Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY’s clients include Amnesty International, ECCO and Vestas.  According to the holding company, the acquisition builds AKQA’s European presence and capabilities while providing DIS/PLAY with access to AKQA’s global network and resources. The shop had revenues of nearly $17 million in 2016.





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