Pirelli Tires is running a promotion to support Mothers Against Drunk Driving.
From Aug. 26 through Oct. 2, for every new set of Scorpion tires purchased in North America, Pirelli will give customers a $60 Visa prepaid card and will donate $5 to MADD. Pirelli will also give customers the opportunity to donate to MADD. The tire company has created a web page explaining the promotion.
Pirelli’s support for MADD comes ahead of the Labor Day weekend in order to increase awareness during a period that typically results in more drunk driving crashes. In 2015, there were 153 drunk driving fatalities in the U.S. over the four-day Labor Day time period, accounting for 33% of all traffic fatalities, according to the most recent statistics by the National Highway Traffic Safety Administration.
MADD provides free supportive services to drunk- and drugged-driving victims and is the leading voice in awareness and advocacy, urging everyone to designate a non-drinking driver if their plans include alcohol. Since MADD’s founding in 1980, drunk driving deaths have decreased by 53%, 350,000 lives have been saved, and nearly one million victims have been served.
“We are proud to support MADD, whose lifesaving mission aligns with our motto, ‘power is nothing without control,’ said Pierluigi Dinelli, CEO and chairman of Pirelli Tire North America, in a release. “Pirelli is committed to roadway safety, and we look forward to assisting MADD’s efforts by providing safe tires and promoting driver safety.”