- Campaign, Monday, September 11, 2017 7:43 AM
Campaign reports that, as the world's largest ad agency, WPP is coming under strong pressure to streamline its offering. The site suggests that one radical option is to merge some, or all, of
its four most lucrative creative agencies,
Ogilvy, J Walter Thompson, Grey and Y&R or simply reduce the number of agencies it has to serve countries outside its top twelve
markets.Read the whole story at Campaign »
