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IAB Europe Warns EU Privacy Rules Could Damage Digital Marketing

  • Campaign, Wednesday, September 13, 2017 7 AM
The IAB Europe is warning that new EU ePrivacy rules will seriously damage digital marketing by allowing cookie blocking at the device level rather than empowering citizens to choose which sites they wish to share their data with. Campaign further claims new research shows that blanket cookie blocking could halve the value of the EU's digital marketing industry.

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