Nielsen Withholds Ratings For 7 Metered Markets, Irma Hurt In-Tabs

Due to disruptions caused by Hurricane Irma in the homes of panelists located in the affected areas, Nielsen has informed clients that ratings for some metered markets will be excluded from release, because they failed to meet Nielsen’s “in-tabulation thresholds” for reporting data.

Nielsen said Irma “caused evacuations and unplugging of devices in panel homes and power outages” causing the number of households and persons to fall “below the minimum in-tab” levels for all quarter-hour ratings data from 6 a.m. Saturday, September 9 through 5:59 a.m. Sunday, September 10 for Atlanta, Fort Myers-Naples, Jacksonville, Miami, Orlando, Tampa, and West Palm Beach.

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