Omnicom's Proximity Gets A Management Makeover

Luke Taylor, recently appointed CEO of Omnicom’s Precision Marketing Group is quickly putting his stamp on the Omnicom operation. 

Taylor has restructured the upper management ranks of digital and CRM agency Proximity and has promoted Doug Worple to the new role of CEO Proximity Worldwide. Also, Mike Dodds has been elevated to global president, reporting to Worple. 

Previously Worple was chairman of Barefoot Proximity in Cincinnati, which he also founded and which was acquired by Omnicom in 2008. Dodds had been managing director of Proximity Europe and before that was CEO of the agency’s London operation. 

“Doug and Mike have successfully driven growth in their respective agencies, are fully embedded in the Proximity network and have the skills to take Proximity to the next level,” stated Taylor. “This new dedicated leadership at Proximity Worldwide will ensure that the Network is increasingly focused on leveraging resources from across the entire Omnicom portfolio to deliver powerful solutions to clients.”





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