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YouTube Adds Twitch-Like Sponsorships

Following a model popularized by Twitch, YouTube is now offering gamers the opportunity make sponsorship money. “Like Twitch’s subscriptions, which offer fans access to custom emotes, special badges and other perks, YouTube’s sponsorships also include a similar set of perks, like custom badges, custom emoji in chat, and access to sponsors-only live chats, among other things,” TechCrunch reports.

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