Industry veteran Kim DeNapoli has been named executive vice president and head of FCBX, the experiential practice at FCB Chicago. She will report to FCB Chicago president and CEO Michael Fassnacht.
DeNapoli succeeds Dee Hall, who built the agency’s experiential practice over a 12-year period. The shop said Hall will continue to provide support on select initiatives and clients over the next few months.
DeNapoli most recently served as department lead and executive producer of experiential and content development at Ogilvy & Mather. Previously she worked at Geometry Global and GMR Marketing and has worked with clients such as SC Johnson, Ford, Unilever, IBM, BlueCross BlueShield, Kimberly Clark, Mondelez, Morton Salt, and American Airlines.