• by Steve McClellan  @mp_mcclellan, October 3, 2017

Bedding maker Serta, has selected Leo Burnett Group as the company's new lead creative agency, following a review. The incumbent was Doner, part of MDC Partners.

Warren Kornblum, Interim Chief Marketing Officer at Serta parent Serta Simmons Bedding stated that the selection was based on Burnett’s “understanding of our business and creative vision.”

Andrew Gross, Executive Vice President, Marketing for the Serta brand, gave a nod to Doner, thanking the agency “for their many years of service with us and for their past contributions in making Serta the top-selling brand" in the U.S.