High-end fashion retailer Nordstrom has selected Camelot Strategic Marketing & Media as its new media agency of record following a review. The client previously worked with Mindshare. It’s not clear if the GroupM shop participated in the review which began earlier this year.
The retailer spent an estimated $70 million on measured media in 2016, according to Kantar. The win partially offsets the recent decision by longtime Camelot client Southwest Airlines to shift its $210 million media assignment to Spark Foundry.
Camelot, based in Dallas, will focus on media planning and buying for Nordstrom.com and its U.S. full-line stores, emphasizing customer segmentation and leveraging marketing technologies.
“We are excited to partner with Camelot. We were impressed by their capabilities, deep understanding of our business and their data-informed approach as we strive to deliver customer centric, personalized marketing,” stated Nordstrom CMO Scott Meden.
Nordstrom, based in Seattle, operates 357 stores in forty states in addition to its e-commerce operations.