Independent ad agency Firehouse has been named the agency of record for Lennox Residential after a competitive review.
The account had previously been handled on a project basis by multiple agencies including GSD&M since 2002. The win marks the second recent major account landed by Firehouse. In September it was named AOR for Texas Dairy Queen.
As Lennox’s first AOR, Firehouse’s responsibilities will include strategy, national media planning, creative, social media strategy and content creation, support of national retail accounts as well as product launches and promotions.
The agency’s strategic efforts on behalf of the client will include dual targets in a B2B2C model on the Residential side of the business. This segment of the brand offers heating and cooling products and accessories through more than 6,000 independent dealers across North America.