POPSUGAR EVP, Product Marketing and Sales Strategy Chris George says reading is not shopping, and affiliate marketing programs need to recognize when articles readers signal their move into
shopping mode. His team accommodates this shift by introducing POPSUGAR Shop, which helps customers find the product they want before leaving the site. In essence, customers are directed from content
to "shop story" ecommerce site where they refine their search and browse products, being inspired to continue shopping. As George puts it, "When somebody goes into shopping mode, you want to let them
shop."
PRESENTER Chris George, EVP/Product Marketing & Sales, PopSugar
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