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POPSUGAR eCommerce: "Let Them Shop"

POPSUGAR EVP, Product Marketing and Sales Strategy Chris George says reading is not shopping, and affiliate marketing programs need to recognize when articles readers signal their move into shopping mode. His team accommodates this shift by introducing POPSUGAR Shop, which helps customers find the product they want before leaving the site. In essence, customers are directed from content to "shop story" ecommerce site where they refine their search and browse products, being inspired to continue shopping. As George puts it, "When somebody goes into shopping mode, you want to let them shop."

PRESENTER Chris George, EVP/Product Marketing & Sales, PopSugar

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1 comment about "POPSUGAR eCommerce: "Let Them Shop"".
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  1. Audrey Zack from MobiCommerce, October 25, 2017 at 7:10 a.m.

    Thanks for sharing such info with us. It sounds good that no customer can skip the website without purchasing products. All this is possible through POPSUGAR Shop. Great!

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