Advocacy group OneSight is partnering with creative agency Truth Collective and media partner Canvas Worldwide for a campaign to raise awareness and financial support for a project that provides glasses to those in need.
The "Victory is in Sight" video highlights how OneSight helps people realize their potential with a pair of glasses. The video - set to upbeat music – explains how a pair of glasses can combat poverty, help deter illiteracy and other good things.
The 30-second video runs in cinemas and online along with four 15-second 'Personal Victory' videos. There is also print, display, and out-of-home messaging appearing in eight metro markets in the U.S. A newly designed website will enable visitors to get involved or donate to the program.
More than half of the campaign has been made possible thanks to pro bono support, including a national cinema spot in
partnership with NCM Theatres.