Early adopters of IoT technology can be both demanding and forgiving around smart home technologies.
Those consumers are eager and able to figure out customized solutions and are empowered to make those things work for them, according to a new study.
The study comprised interviews of 100 adults who are early adopters and prospects of IoT technologies, conducted by Magid for the trade group CTAM (Cable and Telecommunications Association for Marketing).
Like early adopters, IoT prospects are excited about the potential of IoT technologies but also are cautious because of concerns relating to cost, reliability, benefits, privacy and security.
There are several implications concluded by the study, including:
In addition, there is significant promise in digital voice assistants like Amazon Alexa and Google Home, as enablers of content and information discovery.
Those types of devices, along with other connected objects like lights and locks, will being along with them many other high-impact solutions, according to the study.
The most significant implication noted is that the best enabler of consumers will win.