SoftVu and Discourse Analytics Team Up On Email Messaging

SoftVu and Discourse Analytics have entered a strategic partnership to help companies target on an individual level.

Based on cognitive data science, the combined automated service facilitates email analytics, data-driven content creation and think-alike clustering for campaigns by mortgage lenders, retail banks, senior housing facilities and for-profit education institutions, the firms say.

Users can deploy automated marketing to target individuals based on their mindset and their connection to the brand, they continue 

Clients can also use the platform to manage their lead strategies.

Tim Donnelly, CEO of SoftVu, states that relevance, speed and machine-based learning “provide big challenges and even larger opportunities” for marketers. 

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