• by Steve McClellan  @mp_mcclellan, November 24, 2017

Opel/Vauxhall has appointed GroupM’s MediaCom  to be its new media agency for Europe effective at the beginning of 2018. Dentsu Aegis Network’s Carat had previously handled the assignment. 

The appointment further consolidates Groupe PSA brands with MediaCom, which was awarded the auto company’s Peugeot, Citroen and DS Automobiles business earlier this year. 

“With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018,” stated Peter Küspert, Managing Director Sales and Marketing, Opel Automobile GmbH.