The last four November weeks of the current NFL season have seen a steady increase in the Nielsen average TV viewers, but ratings are still trending lower overall, season-to-date, versus a year ago.
Through the 11 weeks thus far, the season is down 6% to 14.7 million viewers. This has remained relatively the same through the most recent weeks -- down 5% through week 9 and off 7% through week 7.
Week 11 posted a Nielsen 15.1 million average viewers. That's up versus the two weeks before -- 14.3 million (week 10) and 13.2 million (week 9).
For the most recent week, NBC’s "Sunday Night Football" featuring the Dallas Cowboys and the Philadelphia Eagles posted a 12% gain to 21.1 million over the same week a year before -- the highest-rated game for week 11.
The late Sunday afternoon game on CBS, featuring the New England Patriots and the Oakland Raiders, witnessed a 19% drop from the same week a year ago to 19.0 million viewers.
For the previous week -- week 10 -- all NFL games were down versus the same period a week ago -- averaging 14.3 million from 16.2 million a year ago.