• by Steve McClellan  @mp_mcclellan, November 28, 2017

Luxury auto marketer Maserati has appointed Accenture Interactive to optimize the brand’s customer experience across all digital channels. The remit also includes expanding global sales and extending Maserati’s brand equity around the world. 

As Maserati’s global experience agency, Accenture Interactive will be responsible for digital brand strategy, digital advertising and content production, campaign management and analytics services.

According to the agency, it will help all of the client’s departments become more customer-centric and design new personalized digital content and advertising to engage with prospects and customers. It also hopes to help Maserati better customize each customer experience.
 
Jacob Nyborg, Maserati’s head of marketing, stated the company is "committed to improving every interaction we have with current and potential customers.” He added Accenture Interactive was selected as it has "the capabilities to manage our customer touchpoints holistically so we can deliver great experiences that build consistent, seamless and authentic interactions.”

Maserati will also work with Accenture Interactive sibling creative agency Karmarama as it develops new ads and content.
 
“The mandate from Maserati is clear: to use digital to help drive sales, and at the same time, build premium brand equity,” stated Anatoly Roytman, who leads Accenture Interactive in Europe, Africa and Latin America. “We’re here to design a comprehensive marketing strategy designed to achieve both of these targets in a connected way.”