Peter Mears, a long-time Interpublic and Omnicom media executive who joined Havas in April as global chief operations officer, has been named CEO of Havas Group Media. He is in charge of all of Havas Group Media’s media operations worldwide.
Mears effectively assumes a role handled by Alfonso Rodés, a member of the family that controls a major stake in Havas, who has served as CEO of Havas’ global media network.
As part of the reorganization, Rodés, a deputy CEO of Havas Group, becomes chairman of Havas Group Media and will advise Mears.
"In just six months at Havas, Peter has implemented even higher operational standards, boosting collaboration and building the most agile teams in the media industry," Havas Group Chairman-CEO Yannick Bolloré, stated.
Prior to Havas, Mears was a highly regarded media executive at Interpublic, most recently serving as global COO of Initiative.