• by Steve McClellan  @mp_mcclellan, December 3, 2017

Backbone Media, a Colorado-based marketing agency, has been named the media buying agency of record for Yeti, a manufacturer of coolers, drinkware, and other outdoor products. 

Backbone Media will handle Yeti’s media planning and buying, as well performance marketing. Backbone has served as the brand’s public relations agency of record since 2013. 

“Yeti has retained a core following in the outdoor space because of its dedication to authenticity,” said Greg Williams, media director at Backbone Media. “As the media and public relations agency of record for Yeti we will integrate our services to help elevate and expand the brand’s presence in new markets.”