Production House T Group Pushes Into Digital Content

Production company T Group Productions has acquired Big Boots Studios, a digital entertainment company, as part of an expansion into the digital video space.

Along with the acquisition, T Group will launch its own digital studio, T Group Media. Roger Mincheff, one of the founders of Big Boots, will lead the new digital studio.

Big Boots has worked with clients like Paradigm Sports Management and Nick Cannon’s Ncredible to create content for digital and social platforms. T Group Productions, meanwhile, has produced TV shows like “Disney’s Fairytale Weddings” for Freeform, and “Ozzy & Jack’s World Detour” for A&E.

The combined company plans to leverage both its linear and digital units to create original programming built around talent and original concepts, as well as branded content.

“These are chaotic times for studios and brands as their traditional models are fundamentally changing, but there is opportunity in chaos," said Mincheff in a statement.

Before founding Big Boots, Mincheff helped create the Fox Digital Studio, and was president of MySpace Entertainment.

 
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