• by Ray Schultz , December 8, 2017

PossibleNOW, a provider of customer engagement tools, has enhanced its platform to help firms meet GDPR regulations on cookie consent and personal data.

GDPR defines cookies that can identify individuals with personal data, requiring consumer consent.

PossibleNOW’s product contains preference management options that help collect consent.

The firm notes that consent must be collected at the right point and in the right language and locale, in line with GDPR requirements — the focus of the enhanced service. Web developers need access to pre-approved, pre-configured data, it adds.

Permission must also be tied to the right content.

This comes as Institutional Asset Manager reports that only 8% of European firms are ready for GDPR. This finding is based on a survey of 400 firms by the UK DMA.

The DMA has also determined that 28% are totally unaware of GDPR, which takes effect next May.

The DMA is running a daily GDPR countdown clock. As of this writing, it shows that the regulation takes effect in 167 days, ten hours, 38 minutes and 26 seconds, and counting down.