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Digital Display's ROI Worked Out -- One Pound In, GBP1.94 Back

  • Campaign, Tuesday, December 12, 2017 7:29 AM
Nielsen, Nectar and IAB UK have collaborated with nine leading brands over the past year, including Unilever and Nestlé, to determine ROI on digital display. Campaign reveals the result -- that for every pound put in, the brands earned GBP1.94.

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