Explore St. Louis is showcasing hometown resident Sterling K. Brown, Emmy Award-winning actor and star of NBC’s “This is Us,” as the face of its new travel campaign. Developed with local marketing agency H&L Partners, "In The Know" highlights the city's lesser-known aspects, including its food and music.
At launch two TV spots will run regionally with the full campaign rolling out in spring 2018.
Brown has donated his compensation to the local Mathews-Dickey Boys’ & Girls’ Club. The donation will help fund the club’s Blue Chip Scholar-Athletic Initiative.