- Campaign, Wednesday, January 3, 2018 8:16 AM
It's a New Year's resolution like you've never seen before. Philip Morris has launched full page ad in several UK national newspapers to say it is giving up smoking and advises that customers do the
same,
Campaign reports. The ad hints that it is diversifying into other products, prompting
Campaign to suggest the cigarette brand will switch to smoking alternatives, such as
e-cigarettes.
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