• by Steve McClellan  @mp_mcclellan, January 9, 2018

Isobar, part of Dentsu Aegis Network, has promoted Dave Meeker to Global Director, Emerging Technology, a new position at the agency. 

In addition to his current US responsibilities as a vice president, Meeker will now also be responsible for expanding Isobar’s innovation and emerging technology offering globally.

Meeker will work with teams across Isobar’s 45 markets, and with the technology and innovation specialists in Isobar’s Nowlab—an innovation unit he will now lead--across US, APAC, Brazil and EMEA. Meeker will continue to be based in the US, reporting to Jean Lin, global CEO, Isobar and Geoff Cubitt, CEO, Isobar US. 

As US vice president Meeker is responsible for guiding the strategic direction of client engagements and the digital products and services that Isobar US brings to market. For example he manages Isobar's ongoing collaborations with the MIT Media Lab and has worked with Isobar clients such as HBO, Google, Facebook, NBCUniversal, Bloomberg, Motorola Mobility/Lenovo, Samsung, and Tesla Motors.  

Meeker was also instrumental in the development of Isobar’s Virtual Reality Emotional Measurement and Analytics Platform.