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A look Inside Snap's 'Confidential' Metrics

Despite its perception as a social platform, Snapchat is much more of a chat app, The Daily Beast reports, citing five months of “confidential” DAU metrics. “And key features like Snap Maps have yet to gain widespread adoption among the app’s user base,” it writes. “In the meantime, the company has begun to beta test a new redesigned version of the app … and a public release is imminent.”

Read the whole story at The Daily Beast »

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