McCann Worldgroup has been appointed Pizza Hut’s new creative agency for Latin America and the Caribbean. The selection came after a formal review among seven agencies.
McCann will develop integrated regional campaigns and will help deploy a new brand identity across the region, working with Pizza Hut Latin America Headquarters in Dallas.
The account win was the result of a joint effort by Mercado McCann, McCann Miami and Momentum Colombia. The new account will be supported by a multidisciplinary integrated team encompassing strategy, advertising, point of sale and digital activations, with Mercado McCann’s creative at its core.
“During the lengthy and very competitive process, McCann stood out from the other agencies through their solid and holistic approach on how to transform Pizza Hut’s brand communication in Latin America and the Caribbean,” stated Regina Borda, the client’s Chief Brand Officer for the region.