Ford Research Shows Driving A Sports Car Boosts Well-being

A study conducted by Ford Motor Co. shows that driving a sports car on a daily basis is among the best ways to boost a sense of well-being and emotional fulfillment more so than many other activities, including kissing. 

The study measured “buzz moments,” peak thrills that play a vital role in our overall wellness, as volunteers cheered on their favorite football team, watched a gripping “Game of Thrones” episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.

Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss.



Working with neuroscientists and designers, Ford Europe brought the research to life with the one-of-a-kind Ford Performance Buzz Car: a customized Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior.

For the research, Ford took one Focus RS and worked with Designworks to create the Buzz Car. Each “buzz moment” experienced by the driver — analyzed using a real-time “emotional AI” system developed by leading empathic technology firm Sensum — produces animation across almost 200,000 LED lights integrated into the car.

Researchers at the Ford Research and Innovation Center in Aachen, Germany, are looking into how vehicles can better understand and respond to drivers’s emotions. As part of the EU-funded ADAS&ME project, Ford experts are investigating how in-car systems may one day be aware of our emotions, as well as levels of stress, distraction and fatigue, providing prompts and warnings, and could even take control of the car in emergency situations.

“We think driving should be an enjoyable, emotional experience,” said Marcel Mathissen, a research scientist at Ford of Europe, in a release. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and, importantly, healthier driving."

1 comment about "Ford Research Shows Driving A Sports Car Boosts Well-being".
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  1. R MARK REASBECK from www.USAonly.US , January 25, 2018 at 8:14 p.m.

    This is riddled with FRAUD!!!!

    First, a Ford Focus  IS NOT A SPORTS CAR.  Not now, not ever.
    Ford is spending billions at break-neck speeds to develop self driving cars , YET,
    they come up with this "Buzz" rating for participating  in actually driiving a car.
    So where is the "Buzz" in a self driving car?  I know, it's the sound of your smart phone when it notifies you that someone just sent you a picture of their burrito on facebook.
    Talk about a Buzz-kill.  People love to drive, autonomous cars will never "take off" for regular people.  A few Prius owners, some lazy millennials , and curiosity seekers from crowded cities will utilizes Uber cars, but the rest of us in Fly-over America, aren't giving up the steering wheel.
    Looks like Ford has gone political, (talking out of both sides of their corporate mouths).
    I'm looking for one answer from the self driving maniacs, HOW MUCH DOES IT ADD TO THE COST OF THE CAR?  how much for the GPS brain, the plastic circuit boards, the plastic road sensors, and the other multimillion bits of information per second traveling  from space, to a hacker, to your car..........opps.  You can't keep a cel phone signal or Sirius Radio signal, and you think those cars are going to be locked in......................BUZZ KILLED !!!

    Notice Salsa Dancing has no BUZZ?  just like self driving cars.
    I have a 2008 Saab 9-7x Aero with a 415 HP 6.0 L-S2 Corvette motor.
    Zero to 60 in 5.3 Buzz seconds !!!

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