Around the Net

'Bake Off' Ups The Price Of Sponsorship

After proving all the critics wrong and proving a huge hit on commercial television, "The Great British Bake Off" is on the hunt for a new sponsor. The Guardian reveals that the GBP4m paid by the last series' sponsor, Lyle's Golden Syrup will be raised to at least GBP5m and beyond for the next series.

Read the whole story at The Guardian »

Next story loading loading..