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A Year On, Has The Industry Reacted Well To P&G's Marc Pritchard's Damning Criticisms?

  • Campaign, Tuesday, January 30, 2018 8:13 AM
A year on from P&G's Marc Pritchard making that speech about digital transparency and Campaign is on hand to take a look at how things are improving. Industry experts mark their own industry down on fraud and third-party metrics but believe better progress is being made with viewability and transparency.

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