WPP's Loom Gets A Charge Out Of Volta, Backs Nationwide Rollout

Loom Media, a division of WPP’s tenthavenue unit that describes itself as weaving “brands into the fabric of the city,” today announced a deal with free, ad-supported electric car charging network Volta Charging, to sponsor Volta locations nationwide.

The companies said the deal will increase Volta’s coverage “four-fold” and will bring its networks to “scale,” adding 1,500 new highly trafficked locations, including big markets such as Washington, D.C., Boston, New York, Seattle and Portland.

Volta already lists Chicago, San Francisco and Los Angeles coverage in its networks and features sponsors including retailers such as Macy’s and Whole Foods.

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