MediaPost has named the winners in the third annual Marketing: Automotive awards.
The competition was fierce in all categories, and the panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. They will be honored at a luncheon during the Marketing: Automotive conference during the New York International Auto Show on March 28 at the Javits Center in New York.
The jury that selected the award winner are Ian Beavis, chief strategy officer, AMCI Global; Elgie Bright, automotive marketing and management department chair, Northwood University; Larissa Faw, reporter, MediaPost Agency Daily; Tanya Gazdik, senior editor, automotive, MediaPost; Michelle Krebs, senior analyst, Autotrader; Noah Mallin, head of experience, content and sponsorship, North America, Wavemaker; Luis Miguel Messianu, creative chairman, chief executive officer, Alma; Scotty Reiss, founder, A Girl's Guide To Cars and Gary Topolewski, communication developer, Estota.
Here are the winners:
Automotive Marketer Of The Year: Olivier Francois, CMO, Fiat Chrysler Automobiles
Automotive Agency Of The Year (Traditional): David & Goliath (Kia)
Automotive Agency Of The Year (Digital): SapientRazorfish (Mercedes-Benz and Audi and Acura)
Best Integrated Campaign (Three channels or more, including online): Alfa Romeo for Giulia (Doner, Richards Group and Art Machine)
Best Social Campaign: Spark44 — “Dull and Boring” for Jaguar
Best Multicultural or Interest Group Campaign: Toyota Camry — “Sensations” (Burrell, Conill and InterTrend)
Best Viral Marketing Execution or Campaign: Dodge —“Brotherhood of Muscle” with Vin Diesel (GSD&M)
Best Interactive Execution or Campaign: Volvo — “Racing the Sun” (Grey, Mindshare and Courageous)
Best Campaign for a Dealer Group: AutoNation — “Drive Pink” (Zimmerman Advertising)